Zoë’s Place Baby Hospice

Project: Tour de Branch

Overview:

We were approached by Zoë’s Place to conceive and deliver a creative campaign to encourage businesses to take part in a cycling challenge to raise money for one of Teesside and North Yorkshire’s best loved charities.

Solution:

The campaign was spearheaded by an animated infographic video – voiced by radio personality Gary Philipson – which we conceived, scripted, and produced. The creative concept of the piece uses the idea of speed and movement to create a strong visual call to action.

The motion line graphic blocks are coloured in a variety of hues to show the various distant points, branches or places people can cycle within the challenge. We also designed and built an online ‘microsite’ to host the video and sign up teams, as well as producing a range of other marketing collateral including billboard ads, press adverts, posters and a promotional brochure.