Like all good sweet shops you can take a pick and mix of what you fancy, when you fancy.
Or we’ll be your partner, guiding you through the marketing maze and providing whichever element of support is needed at the right time.
The ultimate in business problem solving.
A superb creative solution is the key to nailing your message, getting it out to your audience, encompassing your values and ensuring the desired outcome.
A beautiful, almost intangible blend of understanding, concept, imagery and copy. It’s our absolute sweet spot.
For brand building, campaigns and lead generation.
So much more than a logo. This is a process.
And it needs to be carefully managed and curated so that the end result fully and faithfully captures the essence of your organisation. Sounds a bit fluffy and idealistic but done right, this is the cornerstone of your marketing.
The brand architecture and assets being the hard, tangible outputs of this undertaking.
Start with the end in mind. This is how marketing strategy works. It’s the answering of a series of questions that allow us to devise the roadmap and rules together. We find out where you want to be and then we show you how to get there.
Implementation is the activity we do all day, every day. Using the full marketing mix, across multiple platforms. It is this work that delivers results for our clients and keeps them coming back for more!
Beyond colour, font, style, graphics and images. Good design is about a deeper level understanding of what works. How to create balance and impact. How to capture attention and be memorable.
It also requires a different approach for different formats including print, large format, store visuals and socials.
Not all design is equal, nor are all designers.
The best content features a variety of formats.
Your information can be amplified in different ways to suit the audience, or the subject matter.
Our experienced illustrators and animators give you the option to bring your brand to life and create clarity in the way that best compliments the message.
The importance of copywriting cannot be understated.
The right language, flow, style, pace and tone of voice is crucial to give your brand personality and consistency.
Bringing campaigns to life in a way that evokes the right emotion and elicits action.
Words are power. Use them wisely.
Our experts have the experience and skill to capture the moment, the product, the people and the personality of your organisation.
These days, when everyone has access to creative technology, it can be more difficult to stand out and justify the use of a professional.
We believe it really doesn’t matter how good the tech is, if the person behind the lens doesn’t have the visual knowledge to point it the right way. The sharp, stunning, breathtaking way.
Signage is a fantastic opportunity to use your existing space and assets to showcase your organisation. Often under utilised, great signage can envelope your clients, potential customers, team and visitors into the brand before they even step inside.
Whether directional, safety or brand based, it should always be consistent and strengthen the customer experience.
This area of marketing can feel like a foreign country with a different language to the uninitiated. If you don’t know your crop marks from your pagination, or you’re not sure whether to choose lamination or embossing, call us, we’ve been there a few times.
Print management, from design concept to delivery, can be a powerful part of your toolkit. It can also cause lots of headaches. We’ll take them away.
You’ve sorted your brand identify, clarified your key messages and designed an epic creative for the campaign. You know exactly what you want it to achieve.
Now you need to get in front of the audience.
We have vast experience of media buying in radio, TV, press & publications, digital and out-of-home. We’ll negotiate on your behalf to secure the best channel, at the best time, that is most relevant to your audience.
It’s a great feeling to see your branded items in the hands of your audience. Whether a desk pad for corporate clients, flags for children at an event or clothing and bags for your team, there aren’t many items we can’t add your brand to!
We’ve even surprised ourselves at some of the feats we’ve pulled off, in terms of item, budget and timescale.
Go on, set us the challenge!
Public Relations can really elevate your organisation as a thought leader and credible contributor in your industry. It can also be a fantastic way to share more detailed information or complex propositions, as well as good news stories that integrate you into the community.
PR can deliver the magic and sometimes elusive ‘know, like and trust’ when handled correctly. We have the know how.
Similar to Media Buying, you need the right platforms on which to share all your brilliant marketing campaigns, your business news and your key messages.
Great Social Media supports you in building that all important relationship with your audience, over and over again, so that you remain front of mind when it matters.
Of course the pictures, colours and branding are crucial, but there is so much more to think about. Functionality, purpose, structure and customer experience should be the first considerations when creating a new site.
Then of course is the copywriting and content, calls to action and how you maximise the potential of any contacts and opportunities.
We’ll take you through step by step. No sweat.
For anyone serious about growing a business then Research gives you really valuable insight. Not only can it tell you how your consumers (and non-consumers) feel about you, it can reveal how your brand is perceived alongside your competitors.
Once you know how you are perceived and what the triggers and barriers are to consumers engaging with you, this can feed into an informed marketing strategy. We have worked with a number of brands to help them deliver a growth strategy.
Proud to deliver workshops for you or your business (or team within your business) to help your people really get under the skin of both Marketing and also Sales workshops.
Both are hinged on bringing deliverable results to clients and come from our experts who have had many years at the Coal Face.