Project: Made in Kirklevington

 

Overview:

HMP Kirklevington is one of the country’s flagship prisons; a Category 4 institution where prisoners are rehabilitated through, among other things, job programme schemes. This sees them deliver a range of products and services that directly benefit the local economy.

 

Solution:

This idea leads with the strapline ‘It begins at Kirklevington’ – a reference to the wide range of products (and services) that our Men ‘make’ (begin their life) at the Prison; from great coffee in our café, honey from our hives or ironwork from our workshop, for example.

On another level, the line makes reference to the journey to ‘wellbeing’ that prisoners ‘start’ at Kirklevington and the new life that the men build for themselves, inside the prison and beyond.

This campaign showcases the range of the campaign line and also references the deeper, emotional experience and outcomes of spending time in the prison which, ultimately, helps the men build a positive new life for themselves.

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kirklevington
kirklevington
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