Project: This is the liFE
Hartlepool College of Further Education required a new multichannel campaign in order to lead the student recruitment drive for one of the leading Further Education colleges
This concept is plays on the word LIFE as it contains the FE and represents the HCFE experience being much more a LIFE experience, than a one-dimensional experience purely focused on studying. It’s a much more rounded LIFE EXPERIENCE that will equip you for whatever you want to achieve. An education that starts at the FE lasts a LIFEtime. LIFE starts here…
The existing brand uses the spark of imagination, the burst of graphic shapes to create movement and energy, so we utilise this as a device to echo the 3-dimensional approach to the experience.
The emphasis on the multichannel nature of the campaign, that would target younger people more effectively, lead to the use of the ‘#HCliFE’ across outdoor media such as 48sheet and bus shelter posters, as well as apparel-based merchandise. This would then transition over into the online channels and social media of the Hartlepool College of Further Education.
The generic ‘top’ level message is: “This is the LiFE”
We show real people of all ages, diversity and ability in their chosen profession or working towards their goals. It’s showing all aspects of life – real life, future lives and life at Hartlepool. As the messages drill down, we can begin to show specific Life elements – testimonial quotes, true-life stories and aspirational roles.
liKE WHAT YOU SEE? get in touch?