Project: See Things Differently
Overview:
Despite its reputation and substantial brand equity it has built over the years, Barnardo’s still experiences the same commissioning challenges as every other organisation in the country.
Barnardo’s North East approached us to help them conceive and develop a campaign, which is targeted at health professionals and clinical commissioning groups. It had to:
Solution:
We conceived an online campaign that included real accounts from young people whose lives have been turned around with the help of Barnardo’s. This was led by a striking and emotive video which was ‘peppered’ with a few hard facts and figures to highlight that, as well as achieving positive personal outcomes for individuals, there are commercial benefits for organisations that work with Barnardo’s as well.
We included testimonials from health professionals who have referred young people to Barnardo’s with positive results and interviews with Barnardo’s staff talking about cases they are encountering more of amongst young people and warning signs for GP’s and other health professionals.
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