Project: Blue and Black Magic

 

Overview:

Middlesbrough Football Club were looking for a multichannel campaign launch of their new away kit, which would include advertisement across the town as well as on their website.

 

Solution:

We provided a multichannel campaign to promote Middlesbrough FC’s Away Kit. The campaign was very much ‘back to the future’, as it celebrated the return of a blue and black striped shirt, a fan favourite from the 1970’s. The dramatic creative execution saw homegrown stars Stewart Downing and David Wheater feature alongside Alfonso Alves, Emanuel Pogatetz, Jeremie Aliadiere and Mido.

Middlesbrough football club away kit
Middlesbrough football club away kit
Middlesbrough football club away kit
Middlesbrough football club away kit
Middlesbrough football club away kit
Middlesbrough football club away kit

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